The Core Value Consultants Blog

iPhone price cuts have left early buyers feeling like chumps, some of the new iPods have been reported to malfunction and the 3G has a long list of bugs and issues. And yet despite all these flaws we keep coming back. What is it about apple that has us so mesmerized and loyal as fans?

Many of us remember a time when Apple was almost completely marginalized and on the brink of destruction. But they’ve fought their way back into the industry and are now in many ways the leaders in several different areas. iPhone News says but most of this goes back to the original iPod. Because of the iPod’s monumental success, Apple has developed a level of “cool” and it is precisely that which makes us fans so loyal. Apple products have an air of individuality and trendiness at the same time. In many cases, fans pay for the status symbols that i______’s have become whether it be phone, pod or touch.